Xiaohongshu was a women-centered lifestyle app before it made a concerted effort to attract more men. As a result, women users have had to come up with innovative means to keep their content from drawing unwanted attention.
As Chinese urban professionals tighten their purse strings in the face of a slowing economy, an unassuming lunch option traditionally enjoyed by blue-collar workers in Northeastern China has become an online sensation.
China’s second biggest ecommerce platform, JD.com, is lowering compensation for top managers and creating an enormous benefits package for regular staff in an apparent bid to align itself with government policies. But the move will only add uncertainty to the prospects for tech firms in China, and around the world.
After “U.S. high schoolers” and “shopping in Los Angeles,” pretending to be on an autumnal American farm is the latest “Americore” aesthetic to take over Chinese social media.
Miranda Qu is the co-founder of Xiaohongshu (“Little Red Book” in Chinese), the world’s largest lifestyle platform that integrates community and content with ecommerce. Over...