1.0The China Projecthttps://thechinaproject.comRui Ma and Ying Luhttps://thechinaproject.com/author/rui-ma-and-ying-ying-lu/rich600338<blockquote class="wp-embedded-content" data-secret="2WBGvFOFfx"><a href="https://thechinaproject.com/podcast/ep-49-chinas-gen-z-and-its-newest-poison-sneakers/">Ep. 49: China’s Gen-Z and its newest poison: sneakers</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://thechinaproject.com/podcast/ep-49-chinas-gen-z-and-its-newest-poison-sneakers/embed/#?secret=2WBGvFOFfx" width="600" height="338" title="“Ep. 49: China’s Gen-Z and its newest poison: sneakers” — The China Project" data-secret="2WBGvFOFfx" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),l=0;l<n.length;l++)n[l].style.display="none";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=d.createElement("a"),a=d.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> https://thechinaproject.com/wp-content/uploads/2020/06/Podcast-pic-supchina_820_500_-15.png820500In episode 49 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma continue their exploration of the converging trends between the U.S. and China’s ecommerce sectors, this week covering the topic of the resale market for sneakers and streetwear. Notably, entrepreneurs in the U.S. and in China, such as the founders of smash-hit sneaker site Pozion, seem to have discovered this space at roughly the same time. Perhaps, our co-hosts muse, due to the tech-savvy nature of the Gen-Z demographic, differences across the two countries are far less than we think. Globally, this and other ecommerce platforms thus far have catered only to women; Poizon and other brands are showing the way to a category in which men are the primary consumers.