Hip-hop goes mainstream in China with billions of views for rap battle reality TV
Pang-Chieh Ho gives you the latest news from film and TV in China. See her previous columns here.
The Rap of Chinaย brings hip-hop to the mainstream in China โ but not without controversy
While action movie Wolf Warriors 2ย (ๆ็ผไบ zhร nlรกng รจr) was the film that dominated China’s summer box office, internet TVโs hit show was the reality competition The Rap of Chinaย (ไธญๅฝๆๅปๅ zhลngguรณ yวu xฤซhฤ).
Not only was its finale on September 9ย (in Chinese) watched 2.68 billion timesย on iQiyi, the streaming platform that produced and distributed the reality show, but its popularity has inspired a torrent of memes on the internet, embedded the words โdissโ and โfreestyleโย into Chinaโs everyday parlance, and helped propel the booking fees of previously obscure rappers to new heights.
Before The Rap of China, rap and hip-hop had occupied a more peripheral status in Chinaโs music industry. Artists like Helen Feng haveย pointed outย that the success of the show has led to the commercialization of hip-hop and has turned a previously marginal and counter-cultural music form into a more accessible commodity. And while the show has helped rap gain many new fans in China, it has not been without its detractors and controversies. Al Rocco, a contestant that was disqualified from the show because his rap was in English, and not Mandarin, later releasedย a diss trackย questioning the validity of the show. The showโs hip-hop credentials have been frequently contested by its critics, with manyย complainingย that, with the exception of MC Hotdog, most of the judges on the show donโt know much about hip-hop. Among all its celebrity judges, pop idol Kris Wu (ๅณไบฆๅก) has perhaps drawn the most ridicule and ire with his constant line of inquiry to contestants, โCan you freestyle?โ The line itself has itself sparked much imitation and mockery, especially after internet usersย unearthed videosย (in Chinese) of Wuโs own less-than-impressive attempts at freestyling.
But despite the criticism, there is no denying that the show has brought hip-hop and rap into the mainstream. At the finale of The Rap of China, famous Chinese director Feng Xiaogang (ๅฏๅฐๅ) announced that he planned on makingย a comedy about hip-hopย (link in Chinese), a decision that was greeted with enthusiasm by Kris Wu, who promised to take part in Fengโs movie. And iQiyi has already promised a bigger and more diverse format for the second season of the show, that will allow expatriates and ethnic minorities to audition.
iQiyi has been quick to tap into the many diversified revenue streams promised by The Rap of China, a show that was hailed as one of the most expensive reality shows ever produced in the country. In addition to the revenues provided by the increase of the platformโs VIP members, iQiyi is also placing its bets onย other tie-ins in the nascent hip-hop industryย (in Chinese), including the sale of merchandise and the development of other intellectual properties related to the show, including games, fan fiction, and live streaming shows that highlight hip-hop themes.
Popular talk show Behind the Headlinesย cancelled after nearly 20 years
The talk show Behind the Headlinesย (้ต้ตไธไบบ่ก qiฤng qiฤng sฤn rรฉn xรญng) has been on the air since 1998, but on September 12 announced on Weibo that it would henceforth be terminated. Shortly afterwards, the title of the show became a โsensitive termโ on Weibo and searches for the show on the platform yielded onlyย this resultย (in Chinese): โBecause of relevant laws and policies, results for this term cannot be displayed.โ
Behind the Headlinesย was hosted by Dou Wentao ็ชฆๆๆถ and produced by Hong Kong-based Phoenix TV. The showโs format consisted of conversations between Dou and two other guests, with topics including politics, entertainment, sports, and social and academic issues. Many have surmised that Behind the Headlinesย is one of the latest victims of a series of tightening regulations on Chinaโs film and TV industry that have been enforced by the nationโs media regulator, the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT), for the past four months.
The showโs cancellation hardly comes as a surprise, as on June 28, videos of the show became unavailable for streamingย (in Chinese) on Phoenix TVโs website, iFeng. It is likely that the show, with its occasional discussions about politics, may have run afoul of the governmentโs latest efforts to crack down on programs that voiced negative opinions about political and social issues. On June 22, the SAPPRFT issuedย a noticeย (in Chinese) suspending programs on websites like Sina Weibo, iFeng, and AcFunTV, on the grounds that the platforms did not possess the required transmission licenses and that they were carrying commentary programs that expressed negative and dissident political views.ย According toย Whatโs on Weibo, shortly after the notice, Phoenix TV made promises to alter its content to conform to the SAPPRFTโs orders, but it would seem that that was not enough to appease the media regulator when it came to Behind the Headlines.
Behind the Headlinesย joins the ranks of shows like The Jin Xing Show (้ๆ็ง jฤซn xฤซng xiรน), Go Fighting!ย (ๆ้ๆๆ jรญxiร n tiวozhร n), and Where Are We Going, Dad?ย (็ธ็ธๅปๅชๅฟ Bร ba qรน nว r), all programs that have been axed or temporarily halted in the past few months due to the SAPPRFTโsย censoring of variety and talk showsย (in Chinese). The suspension of variety shows has proven to be a headacheย (link in Chinese) to Chinaโs TV stations and broadcasters, many of which relied on variety and reality shows to bolster their ratings and which now have to contend with premium online content provided by streaming sites for the viewersโ attention.