Toutiao buys the only Chinese social network big in the U.S.

Business & Technology

A summary of the top news in Chinese business and technology for November 10, 2017. Part of the daily The China Project newsletter, a convenient package of Chinaโ€™s business, political, and cultural news delivered to your inbox for free. Subscribe here.


The New York Timesย reportsย (paywall) that Musical.ly,ย โ€œthe only Chinese social-media company to build a major network outside China,โ€ will be acquired by โ€œa fast-growing Chinese upstart,โ€ Bytedance, the company behind popular news app Toutiao.

  • Musical.lyย is a mobile, video-based social network that around 60 million people โ€” mostly under age 18 in the United States โ€” use to record and share short videos set to music.
  • The company was founded in Shanghaiย in 2014, and is the only Chinese company to have achieved popular success in social networking in the U.S.
  • โ€œBetween $800 million and $1 billionโ€ย is the price the Timesย says Bytedance paid for Music.ly.
  • Bytedanceโ€™s flagship service Toutiao uses artificial intelligence to curate news feeds for mobile users, and has around 120 million users in China.
  • Earlier this week, we notedย that Bytedance had tried to buy Reddit, the U.S.-based social news aggregation, web content rating, and discussion website.