Stop hiding your periods, says Chinese pad commercial
A new commercial airing in China for Libresse, a Swedish brand of feminine hygiene products, has generated a shower of praise on social media for breaking new ground in menstrual products advertising in China.
A new commercial airing in China for Libresse, a Swedish brand of feminine hygiene products, has generated a shower of praise on social media for breaking new ground in menstrual products advertising in China. The one-minute adย features Chinese actress Zhลu Dลngyว ๅจๅฌ้จ, the brandโs Chinese ambassador, who explains why she resonates with the companyโs core mission, which is to break down stigmas and normalize periods.
โItโs unfortunate that menstruationย has become a taboo topic, something that shouldn’t be talked about publicly. Itโs like a โno goodโ take in filming that needs to be deleted,โ the 28-year-old actress says in the video. โThe average woman has more than 400 periods in her lifetime. More than 400 menstruation cycles. These days shouldnโt be crossed out carelessly on calendars. These days are important events that deserve to be emphasized with red markers in our life.โ
โSo, stop hiding your periods,โย Zhou says at the adโs conclusion. โThis is what every woman is entitled to do.โ In addition to the empowering message, the commercial pushes the envelope for feminine care product advertising by including an array of red-themed shots to represent menstrual blood.
