Government and media warned against spreading rumors online. Some of the rumors were of attacks apparently caught on camera which turned out to be set-ups, such as this one by manager of a Taekwondo gym in Sichuan. The article reads:
Not long after the attack, a Taekwondo gym in Xiehong in Sichuan, set up a woman being harassed in a late-night restaurant, with a man bravely coming to her rescue.
The intention was to use this publicity for their own gain. The article continues:
This is just people trying to leverage the attention from the Tangshan attack to attract online traffic. As this evil has not yet been punished by the law, it is shocking to see some people leverage social media, using people’s suffering for their own selfish gains.
Leveraging other people’s suffering for their own selfish gains directly translates as “eating human-blood-soaked steamed buns.”
Eating steamed buns (馒头 mán tou) soaked in human blood is a traditional Chinese medicine treatment for ailments such as respiratory disease.
It was described by Chinese novelist Lǔ Xùn 鲁迅 in his short story “Medicine” (药 yào), published in 1922.
The story tells the tale of Old Shuan 老栓 (Lǎo Shuān) and his wife, whose son is dying from tuberculosis. Desperate to find a cure, the couple are deceived by a man who sells to them, at great expense, steamed buns soaked in human blood, which he says is guaranteed to cure the sickly child. But the boy’s illness continues to deteriorate, and he dies two days later.
Through this metaphor, Lu Xun describes how tradition, superstition, and old thinking in Chinese society is used to deceive innocent people.
Nowadays, eating human blood-soaked buns is a common phrase used when a person, a company, or a brand is seen to leverage a terrible situation for their own gain, such as using the Tangshan attack to promote a Taekwondo gym.
It’s just like what Lu Xun wrote about. What’s the difference between this and the man selling human blood-soaked steamed buns?
Andrew Methven is the author of the Slow Chinese 每周漫闻 newsletter, a resource to help learners of Chinese maintain and improve their language skills, and keep on top of the latest language trends in China. Read more