The rise of Chinese domestic brands is one of the defining business stories of the last decade. Listening to Mia Wang, the CEO of the popular Chinese women’s fitness apparel brand MAIA ACTIVE, it is easy to see why domestic brands are doing so well.
This episode will be particularly useful for brands that are just entering the China market, as Mia shares a lot of the tactics her team used to take the company from 0 in 2016 to having over 300 different products, a very successful Tmall presence, and three offline stores today.
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Resources:
MAIA ACTIVE Company Intro Deck
Guest: Mia Wang
Host: Lauren Hallanan
Website | LinkedIn | WeChat: H1212118514
Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs.
This podcast was edited and produced by Jason MacRonald.
