Welcome back to the second episode of The Pulse, where Lauren shares a collection of noteworthy China marketing campaigns and content trends.
Topics covered in this episode include:
- A trending domestic travel destination in Ningxia nicknamed โChinaโs Route 66โ and โChinaโs Morocco.โ
- The massive growing demand for edible bird nests and the two brands that ranked first and second in Taobaoโs pharmaceuticals category during this yearโs 618 shopping festival.
- Laurenโs tips for how brands can leverage the popular reality showย Sisters Who Make Waves.
- Some examples of brands besides Perfect Dairy that are using private traffic.
For video versions of the podcast,ย check out Laurenโs YouTube channelย or visitย her websiteย if youโd like more information.
Host: Lauren Hallanan
Websiteย |ย LinkedInย | WeChat: H1212118514
Check out Laurenโs book:ย Digital China: Working with Bloggers, Influencers and KOLs.
ยญTo learn more about marketing in China,ย sign up for Laurenโs newsletter: China Marketing Insights.
This podcast was edited and produced by Jason MacRonald.