The China Marketing Pulse: July edition

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Welcome back to the second episode of The Pulse, where Lauren shares a collection of noteworthy China marketing campaigns and content trends.

Topics covered in this episode include:

  • A trending domestic travel destination in Ningxia nicknamed โ€œChinaโ€™s Route 66โ€ and โ€œChinaโ€™s Morocco.โ€
  • The massive growing demand for edible bird nests and the two brands that ranked first and second in Taobaoโ€™s pharmaceuticals category during this yearโ€™s 618 shopping festival.
  • Laurenโ€™s tips for how brands can leverage the popular reality showย Sisters Who Make Waves.
  • Some examples of brands besides Perfect Dairy that are using private traffic.

For video versions of the podcast,ย check out Laurenโ€™s YouTube channelย or visitย her websiteย if youโ€™d like more information.

Host: Lauren Hallanan

Websiteย |ย LinkedInย | WeChat: H1212118514

Check out Laurenโ€™s book:ย Digital China: Working with Bloggers, Influencers and KOLs.

ยญTo learn more about marketing in China,ย sign up for Laurenโ€™s newsletter: China Marketing Insights.

This podcast was edited and produced by Jason MacRonald.