Marketing British brands to China, with Demi Ping of the China-Britain Business Council

In this episode, Demi Ping, sector head for retail and ecommerce at the China-Britain Business Council (CBBC), shares how it helps British brands of all sizes and industries succeed in China and some of the key marketing tactics that CBBC has been leveraging this year to help brands stay afloat through COVID-19.

While Demi and CBBC obviously focus on British brands, her insights are highly relevant for any foreign brands looking to tap into the market in China.

Guest: Demi Ping

LinkedIn | Email: demi.ping@cbbc.org.cn

Host: Lauren Hallanan

Website | LinkedIn | YouTube | WeChat: H1212118514

To learn more about marketing in China, sign up for Lauren’s newsletter.

This podcast was edited and produced by Jason MacRonald.

Lauren Hallanan is the head of marketing at Chatly and a Chinese social media marketing expert focusing on influencer marketing, live streaming, and the rise of Chinese domestic brands. She is the co-author of the Amazon bestselling book book “Digital China: Working with Bloggers, Influencers, and KOLs”, host of the China Marketing Podcast and creator of the China Marketing Insights newsletter and WeChat account. On top of that she runs www.chinalivestream.com, which she originally started as a way to document her journey of becoming a popular streamer with over 400K Chinese fans. She lived in China for 8 years and is fluent in Mandarin.

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Marketing British brands to China, with Demi Ping of the China-Britain Business Council

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