The Story of Shein

Business & Technology

“Shein” (pronounced Shee-in) is the largest fast-fashion retailer that many have never heard of.

The mysterious and controversial multibillion dollar Chinese fashion company “Shein” (pronounced Shee-in) is the largest fast-fashion retailer that many have never heard of.

In just a few years, the Chinese brand has become a one-stop shop for impossibly cheap, variegated, and high quality women’s apparel. On their mobile app, $3 miniskirts appear next to $17 blouses, and near-identical pieces sell for less than half the price of leading competitors Zara and H&M.

https://thechinaproject.com/2021/06/09/a-look-inside-shein-the-45-billion-retail-enigma-upending-the-global-fashion-industry/

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