Based in New York, the UK, and China, PingPong Digital is an award-winning, full-service Chinese digital marketing agency.
While Douyin and its international subsidiary, TikTok, get most of the headlines, China's short-form video app universe is more competitive than most people in the West realize. Here's the low-down from Ping Pong Digital, the authorities on China's digital ecosystem.
Mixing elements of entertainment, infomercials, and social media, China's live-streaming sales stars can drive more than $10 million in sales in just an hour.
Digital marketing in China is wildly different than the rest of the world. Sign up for an educational email series — 7 emails over 7 weeks — that will bring you up to speed on how to grow your business online in China.
Western educational institutions will need to implement China-specific communications and marketing strategies to build their brands and attract top talent from China. China's internet continues to diverge from that in the West in terms of the platforms and means of communications that are popular with young people, and China-specific digital marketing cannot be an afterthought.