China Consulting Marketplace
The China Project connects leading China consultants with companies, investors, and organizations who need China-related support.
1. Create a project
Define your scope of work, timeline, budget, and ideal consultant profile.
2. Review candidates
We will provide you a shortlist of relevant candidates or teams and you choose which to consider.
3. Solve problems
We handle the paperwork, you and the consultant get down to business.
Clients
Samm Sacks
Cybersecurity & China Digital Economy Expert
Samm Sacks is a Cybersecurity Policy and China Digital Economy Fellow at New America. Her research focuses on emerging information and communication technology (ICT) policies globally, particularly China.
Clarence Kwan
Former CEO, Deloitte China
Clarence has led an illustrious career focused on building bridges between the US and China. After serving as CEO & Managing Partner for Deloitte China and a board member at East West Bank, he is now a partner at KCYFamo, a newly formed family office which co-invests in hedge funds and deals with Chinese families.
Catherine Li
Founder ChainDD
ChainDD is the premier China-focused blockchain organization providing news, data, and tools to more than 150 million users worldwide. ChainDD is owned by and affiliated with TMTPost Group – one of China’s leading media companies.
Brian Heimberg
Investor, Tsing Capital & Partner, Blue Path Consulting
Brian has started companies in various sustainability fields, and now he is an investor at a leading sustainable technology venture capital fund investing in seed and growth stage deals across the U.S. and China, in addition to leading a consulting firm building China’s first ‘sustainable city.’
Joe Burnett
President, Thayer Group
Joe spent the better part of his career living and working throughout China and now runs a strategic sourcing consulting practice. He specializes in helping small- and medium-sized businesses setup their China- or Asia-based supply chains, but he has also worked with Fortune 500 companies.
The vast majority (88%) of American marketing leaders actively involved in marketing products and services to consumers in China were extremely confident in their marketing campaigns, according to a new report from Lewis Research. However, only half of the 351 senior American marketers professionals surveyed had designed local strategies specifically for the Chinese market, and almost one in five admitted to having little to no understanding of China’s marketing practices.
China has different cultural values and paradigms from those in the West, and the internet in China is a parallel universe. Through our extensive network of on-the-ground independent marketing consultants and boutique consulting firms in China, Hong Kong, and Taiwan, we will help you achieve your goals in Greater China.
- Marketing & communications strategy
- Official Wechat and other Chinese social media account setup & management
- Wechat mini-app design & development
- Customer discovery & focus groups
- Operations & content audits
- E-commerce strategies & solutions
- Creative direction, storytelling, & copywriting (in Chinese)
- Website development & registration
- Performance marketing on WeChat, Baidu, Alibaba, and a host of other platforms
Getting your product into China is one thing. Getting in front of your customers and closing deals is another. Indeed, in some industries, having a local partner is required by law. In many others, while it is not strictly required, it is nonetheless strategically desirable.
Our network of consultants will help you understand the structure and regulations of your industry in China, make a plan for pursuing your goals, and then help you make it happen. Our consultants have experience in high-potential but highly regulated industries including pharmaceuticals, healthcare, financial services, deep technology, and a slew of less regulated but highly competitive industries in manufacturing, consumer goods, food, and consumer technology.
- Industry & regulatory mapping
- Competitive landscape assessment
- Go-to-market strategy
- Channel building
- Partnership building
- Lead generation
- Sales enablement
- Executive recruiting
From corporate structuring and formation through to ongoing operational support, you cannot enter into or operate in China without boots-on-the-ground legal, tax, accounting, and financial support. We will connect you with reputable international and Chinese law firms, accounting firms, banks, and other service providers with deep experience and proven track records in the exact areas where you require support.
Legal Services
- Offshore holding company & domiciling strategy
- Onshore China company formation, registration, & licensing
- Contract strategy, review, writing, & management
- Labor law
- Legal support for regulated industries
Tax & Accounting Services
- Tax strategy & tax accounting (China tax filings)
- Bookkeeping & corporate finance support
- Payroll & employee benefits
Financial Services
- Commercial banking (checking accounts, merchants services, etc.)
- Debt & equity financing
- International remittance
- Foreign exchange & investment
- Merger & acquisition support
No matter what industry you are in, operating in China will present unique opportunities and challenges. The competitiveness of the economy in China means that you have little room for error and no time to learn from otherwise avoidable mistakes.
Hiring a seasoned consultant with knowledge of the space in China and experience working overseas or with foreign companies will allow you to avoid common pitfalls and make more confident and successful decisions from day one.
- Market entry
- Competitive landscape assessment
- Product strategy
- Organizational strategy
- Executive and large-scale recruitment
- Operating model design
Operating in China has never been easy, and it only gets more complicated as China ascends to a position of global leadership and Western nations consider how to respond.
If your company is large enough, focusing on day-to-day or even quarter-to-quarter operational needs and sales targets is not enough. You MUST be looking at the big picture and planning on a multi-year basis.
From the Brookings Institution to Columbia and Yale universities to former diplomats, the The China Project network is unequivocally the strongest China macro consulting resource in the world.
- Sector- and region-specific research & analysis
- Political risk advisory
- Executive briefing & consultation
- Economic forecasting & data services
Focus Verticals
Some of our industries
The China Project focuses on a few key verticals that are growing the fastest in China, but our network of experts extends well beyond these core areas. Have a request outside these bounds? Submit a Direct inquiry and we’ll let you know what’s possible.
While it was always true, 2020 has put a unique spotlight on the global opportunities and challenges that our increasingly interconnected world poses for healthcare. Similar to the environment, healthcare is a positive-sum game — indeed almost a public good.
No matter what the geopolitical footing of the U.S., China, and other countries may be in coming years, healthcare may prove resilient and opportunistic.
But, healthcare is also a highly regulated and complex industry in all countries, and finding the right know-how and support is not easy. We maintain a roster a experienced, knowledgeable China pharmaceutical, healthcare, medical device, and biotechnology experts.
China’s consumer class has driven an outsized proportion of global economic growth in the past two decades, and no consumer-facing company can ignore the power that they hold over the future.
The Chinese economy is vaunted for its competitiveness as much as for its opacity.
How do Generation Z consumers — the wealthiest yet — think and behave differently than prior generations of Chinese consumers? What do Chinese consumers value? What will unfold for foreign brands that want to make inroads into China if they don’t have a strategy tailored to the local market?
Then multiply these questions across industries — fashion, consumer packaged goods, food and beverage, consumer electronics, media and entertainment, travel, sports, and more.
The China Project will connect you with industry-focused experts in Chinese consumer behavior and strategy.
From foreign VCs investing in Chinese startups, Chinese VCs investing in U.S. startups, and previously little-known Chinese startups skyrocketing to global prominence almost overnight (eh hem…TikTok), China has officially arrived on the global technology, innovation, and venture capital scene.
The startup ecosystem in even the most open and innovative economies, such as the U.S., is a deeply relationship-centered world. From founding teams and early investors to scaling resources and exit planning — it all centers around trust and relationships.
This is true in China more than anywhere else, and The China Project will help you connect with the people and companies you need to know to be successful in China.
Become an expert
Do you have unparalleled China expertise? Join us.
Have China-related expertise, experience, or skills that you’d like to leverage for the benefit of the world’s leading organizations? We’ll handle sales, contracts, and payment so you can focus on what you do best.