This week on China Corner Office, Chris Marquis talks to Mona Chung, a bicultural business leader and expert on doing business in and with China. The discussion focused on the challenges and strategies to navigate cultural factors for foreign companies. Mona shared some common differences that might create tensions between Chinese and foreign businesses, especially in areas like pricing, branding, marketing, and cross-cultural management. A few highlights of the show include the lessons learned from Foster’s withdrawal from the Chinese beer market, how to read Ren Zhengfei’s recent memo addressing Huawei’s employees that paints a gloomy picture of the company’s future, and the lasting impacts of Maoism on contemporary Chinese society and business. The discussion concluded with Mona giving three valuable suggestions about cultural communications and negotiations that western companies should follow when wishing to enter the Chinese market under the current climate.
A transcript of this interview is available on TheChinaProject.com.
