How to create engaging WeChat content, with Olivia Plotnick

This week, Lauren is joined by Olivia Plotnick, a WeChat marketing specialist. She and her team work with small businesses and startups to produce effective content and drive community engagement on WeChat.

Olivia discusses how the role of WeChat articles has evolved and why formatting is extremely important, particularly for B2C brands. Later in the conversation, she shares some of her favorite brand accounts to follow and points out some key takeaways for each of the brands.

WeChat Webinars:

March 17: Why Having a WeChat E-Commerce Mini Program Is More Important Than Ever

March 31: WeChat Initial Touchpoints: How to Optimize the New User Experience

Women in China Marketing:

www.womeninchinamarketing.com

Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs.

Guest: Olivia Plotnick

Host: Lauren Hallanan

Website | LinkedIn | WeChat: H1212118514

This podcast was edited and produced by Jason MacRonald.

Lauren Hallanan is the head of marketing at Chatly and a Chinese social media marketing expert focusing on influencer marketing, live streaming, and the rise of Chinese domestic brands. She is the co-author of the Amazon bestselling book book “Digital China: Working with Bloggers, Influencers, and KOLs”, host of the China Marketing Podcast and creator of the China Marketing Insights newsletter and WeChat account. On top of that she runs www.chinalivestream.com, which she originally started as a way to document her journey of becoming a popular streamer with over 400K Chinese fans. She lived in China for 8 years and is fluent in Mandarin.

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How to create engaging WeChat content, with Olivia Plotnick

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