[Podcast] Niche brands are on the rise as young Chinese consumers seek their own style

Podcast

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Capucine Cogné
Illustration for The China Project by Derek Zheng

The rise of Chinese niche luxury brands.

Click here to read the article by Capucine Cogné.

Narrated by Sarah Kutulakos.

China Stories is published twice weekly, on Tuesday and Friday. Subscribe to the podcast on Spotify and Apple Podcasts.

Capucine Cogné is a writer and marketing consultant. She is a Schwarzman Scholar (Class 2019) who then worked in commercial real estate in Chengdu, helping luxury brands succeed in China. At Tsinghua, her research focus was technology policy; at LSE beforehand, it was Chinese history. Read more

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