The state of China’s luxury market, with Chloé Reuter

Today’s episode features Chloé Reuter, founding partner of Gusto Luxe, to share findings from its new report on the state of China’s luxury market along with some of her personal observations about Shanghai’s luxury community.

Some of the ideas discussed include:

“Revenge spending” — a concept born from pent-up demand for luxury products during the pandemic. How are luxury consumers spending their money?
An increasingly popular idea in China that health is the new wealth.
Why COVID-19 has made sustainability a greater concern among high-net-worth individuals.
The hottest domestic travel destinations for luxury consumers.
Christian Dior’s take on the ecommerce livestreaming trend.

Guest: Chloé Reuter

LinkedIn | Email: chloe.reuter@gusto-luxe.com

Host: Lauren Hallanan

Website | LinkedIn | WeChat: H1212118514

To learn more about marketing in China, sign up for Lauren’s newsletter: The China Marketing Update.

This podcast was edited and produced by Jason MacRonald.

Lauren Hallanan is the head of marketing at Chatly and a Chinese social media marketing expert focusing on influencer marketing, live streaming, and the rise of Chinese domestic brands. She is the co-author of the Amazon bestselling book book “Digital China: Working with Bloggers, Influencers, and KOLs”, host of the China Marketing Podcast and creator of the China Marketing Insights newsletter and WeChat account. On top of that she runs www.chinalivestream.com, which she originally started as a way to document her journey of becoming a popular streamer with over 400K Chinese fans. She lived in China for 8 years and is fluent in Mandarin.

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The state of China’s luxury market, with Chloé Reuter

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