Over the past couple of years, Chinese brands have been experiencing massive growth. Newly founded direct-to-consumer brands are booming, while the more established Chinese brands have rebranded and revitalized themselves to attract a younger audience.
So, where does this growth come from? Top-earning brands have proven themselves to be savvy marketers, quickly adopting the newest social platforms and promotional tactics, and developing products, branding, and messaging that show a deep understanding of their target audienceโs preferences and tastes.
In this episode, Lauren and Chinese marketing expert Doris Ke give us an overview of the marketing industry and key drivers of growth. Doris also shares some of her favorite domestic brands that she is watching right now.
Doris is the founder and CEO of Digipont, a well-known B2B marketing thought leader in China with a popular WeChat Official Account. If you subscribe to Laurenโs newsletter, then you have definitely read her articles before!
Brands mentioned in the episode:
- Perfect Diary (wรกnmฤi rรฌjรฌ ๅฎ็พๆฅ่ฎฐ)
- Genki Forest (yuรกnqรฌ sฤnlรญn ๅ ๆฐๆฃฎๆ)
- WonderLab
Upcoming webinar: What can we learn from China livestreaming ecommerce?
This webinar is perfect for the product developer who is looking to get a better understanding of Chinese ecommerce livestreaming platforms. From the seamless user experience to the loyalty, gamification, and social sharing features, the UX of QVC and Home Shopping Network pales in comparison with Chinaโs ecommerce livestreaming platforms. Lauren will also share her predictions for ecommerce livestreamingโs future in the West.
Guest: Doris Ke, Founder & CEO of Digipont
LinkedInย |ย Emailย |ย Websiteย
Host: Lauren Hallanan
Website: |ย LinkedInย | WeChat: H1212118514
Check out Laurenโs book:ย Digital China: Working with Bloggers, Influencers and KOLs.
ยญTo learn more about marketing in China,ย sign up for Laurenโs newsletter: The China Marketing Update.
This podcast was edited and produced by Jason MacRonald.
