This week’s episode is a must-listen for small and medium enterprises (SMEs) with limited marketing budgets that are looking to build their businesses in China...
Meet the short-video app Bilibili — a platform that brands know they should get on, but they are reluctant (or maybe too intimidated) to pull...
This week’s episode discusses once again China’s ecommerce livestreaming industry. As mentioned in episode 69, this industry has experienced massive growth due to COVID-19. In...
Ecommerce livestreaming was already one of the biggest marketing and ecommerce trends of 2019. Thanks to the coronavirus, it has truly gone mainstream in China...
Today’s episode features an in-depth discussion on programmatic advertising in China with David Nottingham, the EU general manager at iPinYou, a digital advertising technology company...
Tom Kruger is the Shanghai managing director of Chatly, a WeChat social CRM platform for global brands. In this interview, he explains why brands need...
Are you thinking about entering the China market? Or are you currently trying to gain a foothold in China but are struggling? This episode with...
This week, Lauren is joined by Olivia Plotnick, a WeChat marketing specialist. She and her team work with small businesses and startups to produce effective...
Today’s conversation is with Dao Nguyen, the founder of ESSENZIA, a boutique marketing creative strategy agency that helps fragrance and cosmetics brands reach young Chinese...