The biggest TV show in the world
What Chinaโs Spring Festival Gala says about a nation and its New Year traditions.
Over the years, Chinaโs Spring Festival Gala, known as Chunwan (ๆฅๆ chลซnwวn), has evolved to become more than an officially sanctioned TV extravaganza to celebrate Chinese New Year. Itโs also an accompaniment to the feast that most families enjoy together on New Yearโs Eve. Itโs hated as much as itโs loved, but itโs so popular that it can make the career of any musician, actor, comedian, or magician who performs in it. Produced annually by China Central Television (CCTV) since 1983, the show is a major topic of conversation around the dinner table and on social media during the weeklong Spring Festival holiday. The show this year reached 78.72 percent of Chinaโs 1.35 billion people, or well in excess of 1 billion viewers (stats in Chinese here).
Despite its unparalleled ratings, most people like to complain about the Spring Festival Gala, especially the youth. Chinaโs younger generations are close followers of social media and of international TV series and films. They often have strong opinions about the Spring Festival Galaโs extravagant stage settings, dated jokes, and stultifying ideological lessons that the show strives to communicate. This year, the main propaganda points throughout the show were national unity and the importance of family ties, whereas last yearโs show emphasized Xi Jinpingโs โChinese Dreamโ by showing off the countryโs military prowess.
The Peopleโs Dailyย defends the Spring Festival Gala
This year, apparently anticipating criticism about the Spring Festival Gala, the Communist Partyโs house newspaper the Peopleโs Dailyย published a commentaryย (in Chinese) right before the show, which attributed the showโs failure to win viewersโ hearts to peopleโs increasingly critical tastes and the fact that competing entertaining options, such as watching movies and playing video games, have reduced the appeal of the show. The article also encourages those who โare getting accustomed to taunt the showโ to come up with some constructive suggestions rather than simply sniffing at it.
Social media censorship
However, after the broadcast, state authorities appeared to have zero tolerance for negative comments, and little tolerance for even constructive criticism. Many Weiboย users have complained that their posts about the Spring Festival Gala were taken down without explanation. Sixth Tone, a website which is state-owned but aims to engage readers of English with an edgier tone than most Chinese government media, reported:
Users of popular knowledge sharing platform Zhihu were prohibited from searching for โSpring Festival Gala,โ while those on messaging app WeChat found that they were unable to post certain words into group chats or onto their Moments โ a function similar to Facebookโs newsfeed. Posting the sentence โCherish life, stay away from the Spring Festival Galaโ โ a play on a similar expression referring to drugs โ returned an error message saying: โFailed to send; your text contains inappropriate content.โ
The Sixth Tone post itself was censored, but you can still read it at China Film Insider. Some of the other themes from the show that generated discussion this year are explained below:
Sexist sketches
Under the main theme of โclose family ties,โ many comedic sketches touched upon the role of women in the family, yet in a way that triggered outrage from the audience. In a skit titled Long Lasting Love ็ๆ ๆฐธ้ฉป, a divorcing couple came onto the stage and talks about each otherโs shortcomings. While the audience anticipated that it would be love that ultimately brought the couple back together as the title indicates, the solution turned out to be in vitro fertilization (IVF), as the real reason behind the coupleโs split is that the wife is unable to conceive children. Internet users reacted strongly to the sketch: One commenter wrote,ย โI donโt know what message this sketch intends to convey. For me, this is the best anti-marriage advertisement.โ
In response to the sexist themes of many sketches in the Spring Festival Gala, some internet users started a hashtag campaign on Weibo demanding that โCCTV apologize to the nationโs womenโ (ๅคฎ่งๅๅ จๅฝๅฅณๆง้ๆญ). The tag, however, was censored by Weibo afterย gathering much attention.
Political song and dance
Whereas last yearโs show was replete with marching soldiers singing songs in praise of the Party and government, this year, perhaps because of increasingly loud activism for independence for Taiwan and Hong Kong, the Spring Festival Gala shifted its focus to national unity. Inย a song titled โNationโ ๅฝๅฎถ, Hong Kong movie star Jackie Chanย ๆ้พ stood in front of a massive Chinese national flag together with students from mainland China (including representatives of ethnic minorities), Hong Kong, and Taiwan. Though many complained about the heavy political flavor of the song and dance routine, some applauded the performance for its use of sign language.
Fewer old faces, more pop icons
Once a stage that was only reserved for established artists, the Spring Festival Gala this year featured many young singers and artists in an effort to attract a younger audience. The 2017 show kicked offย with TFBOYS, a hit boy band, and the leading cast of the popular TV drama Ode to Joyย ๆฌขไน้ข, sometimes called the Chinese version of Sex and the City. Other pop stars who made it to the stage were Chinese singer Layย ๅญ่บๅ ด from the Korean pop group EXO, Lu Hanย ้นฟๆ from the same band, mainland actor Jing Boranย ไบๆ็ถ, and Hong Kong actor William Chanย ้ไผ้.
This did not please all of its intended audience. Some internet users criticized the show for its overuse of young idols, as many could only perform by lip syncing, and some acts were called childish or strange. A good example is the song โBeing Healthyโ ๅฅๅบทๅจ่ตทๆฅ, performed by Lay and Jing Boran, in which the two grown-up actors were singing and dancing in vegetable costumes.
High-tech elements
One of the most notable scenesย from last year was when 540 dancing robots and 29 neon drones backed up a song performed by the famous Chinese singer Sun Nanย ๅญๆฅ . This yearโs show continued to serve as a platform for the nation to show off its latest high-tech achievements. Viewers could use mobile apps to watch a 360-degree panoramic view of some scenes, and many acts featured high-definition 3D projections of colors and lights in the background, notably, a duetย by Mao Aminย ๆฏ้ฟๆ and Zhang Jieย ๅผ ๆฐ.
You can watch the entirety of the 2017 Spring Festival Gala on YouTube.