Alibaba expected to rake in record $20 billion in Singles’ Day sales this Friday

Business & Technology

On Singles’ Day last year, held on November 11 and “featuring awkward appearances from James Bond and Frank Underwood,” Alibaba sold $14.3 billion in merchandise. This year, the company wants to expand China’s official online shopping holiday even more, with appearances by Katy Perry, OneRepublic and Kobe Bryant.

Lucas Niewenhuis

Lucas Niewenhuis is the Newsletter Editor at The China Project. Previously, he has researched China-Africa relations at the Social Science Research Council, interned at the Council on Foreign Relations, and studied Chinese language and culture in Shanghai and Beijing. Read more

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