Ep. 56: Not just TikTok: A short history of Chinese short video abroad


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Episode 56 of TechBuzz China is all about short video, which our co-hosts comment should by now be considered one of China’s “New Four Great Inventions.” It’s sweeping the world, and has become an arena in which Chinese companies’ battle for users and revenue is extending abroad. Most of our listeners will have heard of Bytedance’s product TikTok, and likely even of Kuaishou (see TechBuzz #55), but what about other players such as Likee — what is their story?

Short videos shot in China, or on apps made in China, are increasingly common sights on social media feeds around the world. Indeed, chuhai (出海 chūhǎi), which literally means “going beyond the seas,” has come to mean “doing business abroad,” and it is going to be a bigger and bigger trend in China tech. The stories of how these short-video companies got started, the mistakes they made and turning points along the way, and how that shapes company DNA and long-term strategy can guide you as to how these players are likely to approach the global markets you care about.

You can find these stories and more at pandaily.com. If you enjoy our content, please do let us know by leaving us an iTunes review, liking our Facebook page, and tweeting at us! We do truly appreciate your feedback and support. Thank you also to our listeners over at our partner, dealstreetasia.com.

Of course, we are always grateful for our talented producers, Shaw Wan and Kaiser Kuo. P.S. Congratulations on a successful conference this week, SupChina!